Brief: Promote the design of the new Samsung Galaxy Alpha at the hottest events in Bucharest.
Solution: Present the smartphone as more than a device, and transform it into a fashion accessory that could easily be integrated into day-to-day life.
Execution: A special line of transparent purses and bags created in collaboration with a well-known Romanian designer.
The idea was simple: the design of the phone is so amazing that you’d always want to show it off.
To further emphasize the phone’s unique design, we created an art installation that integrated the Samsung Galaxy Alpha.
